Volunteers helped the community on MLK Day, while also using social media to earn donations for three sites!
Kaiser Permanente physicians, employees, and their family members celebrated Martin Luther King, Jr. Day by volunteering at work sites throughout Northern California. While they repaired and beautified at nonprofit and school sites, they also competed in a “Twitter Challenge,” using their sites’ assigned hash tags to see which location sponsored by Kaiser Permanente Northern California Community Relations could earn the most Twitter impressions — resulting in donations of $5,000, $2,500, and $1,000 to the top 3 sites!
And the winners of the 2017 MLK Day Twitter Challenge are…
First Place: #KPCares21, Dan O Root II Elementary School, Suisun
Second Place: #KPCares35, Volunteers of America Family Shelter, Sacramento
Third Place: #KPCares20, Vallejo High School, Vallejo
Tweets by Kaiser Permanente volunteers and supporters about the 21 participating projects received a total of 4.24 million impressions — almost 2 million more than last year’s challenge. In all there were more than 6,372 tweets, one-third more than last year! Congratulations, everyone!
See tweets from Kaiser Permanente Northern California volunteer sites!
Check out the 2017 MLK Day Projects
|Central Valley||Modesto Habitat for Humanity||#KPCares22|
|Stockton Habitat for Humanity||#KPCares23|
|Diablo||Marylin Avenue Elementary School (Livermore)||#KPCares24|
|Hillview Jr. High School (Pittsburg)||#KPCares25|
|East Bay||Ability Now Bay Area (Oakland)||#KPCares32|
|Urban Tilth (Richmond)||#KPCares33|
|GSAA||Alvarado Elementary School (Union City)||#KPCares27|
|Itliong Vera Cruz Middle School (Union City)||#KPCares28|
|Napa/Solano||Vallejo High School||#KPCares20|
|Dan O Root II Elementary School (Suisun)||#KPCares21|
|Marin/Sonoma||Walker Creek Ranch (Petaluma)||#KPCares29|
|Regional Offices||Prescott Elementary School (Oakland)||#KPCares30|
|Stuffed Animal Project (1950 Franklin)||#KPCares31|
|San Mateo||Redwood City School District||#KPCares34|
|Sacramento||Volunteers of America Family Shelter||#KPCares35|
|Roseville||Lichen K-8 School (Citrus Heights)||#KPCares36|
|San Francisco||KIPP San Francisco Bay Academy||#KPCares37|
|South Bay||Bachrodt Charter Academy (San Jose)||#KPCares38|
|South Sacramento||Rosa Parks K-8 School||#KPCares39|
|South San Francisco||Los Cerritos Elementary School||#KPCares40|