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Sweet Tweets on MLK Day of Service 2017!

Volunteers helped the community on MLK Day, while also using social media to earn donations for three sites!

Kaiser Permanente physicians, employees, and their family members celebrated Martin Luther King, Jr. Day by volunteering at work sites throughout Northern California. While they repaired and beautified at nonprofit and school sites, they also competed in a “Twitter Challenge,” using their sites’ assigned hash tags to see which location sponsored by Kaiser Permanente Northern California Community Relations could earn the most Twitter impressions — resulting in donations of $5,000, $2,500, and $1,000 to the top 3 sites!

And the winners of the 2017 MLK Day Twitter Challenge are… 

First Place:  #KPCares21, Dan O Root II Elementary School, Suisun
Second Place: #KPCares35, Volunteers of America Family Shelter, Sacramento
Third Place: #KPCares20, Vallejo High School, Vallejo 

Tweets by Kaiser Permanente volunteers and supporters about the 21 participating projects received a total of 4.24 million impressions — almost 2 million more than last year’s challenge. In all there were more than 6,372 tweets, one-third more than last year! Congratulations, everyone!

See tweets from Kaiser Permanente Northern California volunteer sites!

Check out the 2017 MLK Day Projects

Area Location #KPCares code
Central Valley Modesto Habitat for Humanity #KPCares22
  Stockton Habitat for Humanity #KPCares23
Diablo Marylin Avenue Elementary School (Livermore) #KPCares24
  Hillview Jr. High School (Pittsburg) #KPCares25
East Bay Ability Now Bay Area (Oakland) #KPCares32
  Urban Tilth (Richmond) #KPCares33
Fresno Stone Soup #KPCares26
GSAA Alvarado Elementary School (Union City) #KPCares27
  Itliong Vera Cruz Middle School (Union City) #KPCares28
Napa/Solano Vallejo High School #KPCares20
  Dan O Root II Elementary School (Suisun) #KPCares21
Marin/Sonoma Walker Creek Ranch (Petaluma) #KPCares29
Regional Offices Prescott Elementary School (Oakland) #KPCares30
  Stuffed Animal Project (1950 Franklin) #KPCares31
San Mateo Redwood City School District #KPCares34
Sacramento Volunteers of America Family Shelter #KPCares35
Roseville Lichen K-8 School (Citrus Heights) #KPCares36
San Francisco KIPP San Francisco Bay Academy #KPCares37
South Bay Bachrodt Charter Academy (San Jose) #KPCares38
South Sacramento Rosa Parks K-8 School #KPCares39
South San Francisco Los Cerritos Elementary School #KPCares40  


employeesMartin Luther King Jr. Dayvolunteerism

This Post Has 2 Comments

  1. Congratulations to our KP Teams! I’m so proud of us all!! Working with you all at Vallejo High School was wonderful! My son totally enjoyed with you all too! Thank you! #KPCares

  2. Very proud to work for an organization that walks the talk when it comes to improving our communities. My husband and 8-year-old are out helping to beautify Vallejo High School today, along with the Napa Solano team. Here’s to those volunteering, organizing, painting, and sweating today, all in the name of helping others. #KPCares20

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