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Sweet Tweets about MLK Day of Service

On Monday, Jan. 18, Kaiser Permanente employees and physicians joined Hands On Network to honor Martin Luther King Jr. Day with service projects taking place at nonprofits all over Northern California.

They also participated in a social media challenge supported by others: The work team with the most social media impressions between 12:01 a.m. Jan. 18 and midnight Jan. 20 earned a $5,000 donation from Kaiser Permanente for their nonprofit volunteer site, followed by $2,500 for second place, and $1,000 for third.

The winners are:

·    First Place: #KPCares8, Steffan Manor Elementary School in Vallejo will receive $5,000.

·    Second Place: #KPCares9, David Weir K-8 Preparatory Academy in Fairfield will receive $2,500.

·    Third: #KPCares4, Poverello House, Fresno will receive $1,000.

During the challenge, tweets at MLK Day projects across Northern California received a total of 2.3 million impressions. In all, there were more than 4,300 tweets. Celebrities helped boost the campaign’s reach, including tweets from CC Sabathia, New York Yankees pitcher born and raised in Vallejo; Stevie Johnson, wide receiver for the San Diego Chargers who grew up in Fairfield; and Jason Verrett, cornerback for the Chargers. Together, these local sports idols have a combined 1.4 million followers!

Local elected officials and community leaders took part in several events, and the media showed up in spades — several media outlets even got involved in the social media challenge!

Congratulations, all!

Check out the tweets below and also click on any of the hash tags to see the tweets specific just to them!


Read some of the tweets


Check out the 2016 MLK Day Projects

Site Code/#Hashtag Project Organization/Location
#KPCares1 Habitat for Humanity San Joaquin
3285 Glenhaven Lane
#KPCares2 Turner Elementary School
4207 Delta Fair Blvd
#KPCares3 Jackson Avenue Elementary School
554 Jackson Avenue
#KPCares4 Poverello House
412 F Street
#KPCares5 San Leandro High School
2200 Bancroft Ave
San Leandro
#KPCares6 Bancroft Middle School
1150 Bancroft Ave
San Leandro
#KPCares7 McKinley School
110 Ellis Street
#KPCares8 Steffan Manor Elementary School
815 Cedar Street
#KPCares9 David Weir K-8 Preparatory Academy
1975 Pennsylvania Ave.
#KPCares10 Bret Harte Middle School
3700 Coolidge Ave
#KPCares11 Urban Tilth
6th Street (between Ohio and Chanslor Avenue)
#KPCares12 Taft Elementary School
903 Tenth Avenue
Redwood City
#KPCares13 Skycrest Elementary School
5641 Mariposa Avenue
Citrus Heights
#KPCares14 Starr King K-8 School
4848 Cottage Way
#KPCares15 Potrero Hill Neighborhood House
953 De Haro Street
San Francisco
#KPCares16 Scott Lane Elementary School
1925 Scott Blvd.
Santa Clara
#KPCares17 Rosa Parks School (K-8)
2250 68th Ave.
#KPCares18 Los Cerritos Elementary School
210 West Orange Avenue
South San Francisco
#KPCares19 Various sites (not coordinated via KP and Hands On Network)



This Post Has 2 Comments

  1. My teammate Michelle had the insight to take a before and after photo of the afterschool break room we painted at Bret Harte. So inspiring!!

  2. Working at the Potrero Hill Neighborhood House #KPCares EV# 17236 #MLKDay @kpnorcal
    Great time with my coworker by painting the multipurpose room.

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