On Monday, Jan. 18, Kaiser Permanente employees and physicians joined Hands On Network to honor Martin Luther King Jr. Day with service projects taking place at nonprofits all over Northern California.
They also participated in a social media challenge supported by others: The work team with the most social media impressions between 12:01 a.m. Jan. 18 and midnight Jan. 20 earned a $5,000 donation from Kaiser Permanente for their nonprofit volunteer site, followed by $2,500 for second place, and $1,000 for third.
The winners are:
· First Place: #KPCares8, Steffan Manor Elementary School in Vallejo will receive $5,000.
· Second Place: #KPCares9, David Weir K-8 Preparatory Academy in Fairfield will receive $2,500.
· Third: #KPCares4, Poverello House, Fresno will receive $1,000.
During the challenge, tweets at MLK Day projects across Northern California received a total of 2.3 million impressions. In all, there were more than 4,300 tweets. Celebrities helped boost the campaign’s reach, including tweets from CC Sabathia, New York Yankees pitcher born and raised in Vallejo; Stevie Johnson, wide receiver for the San Diego Chargers who grew up in Fairfield; and Jason Verrett, cornerback for the Chargers. Together, these local sports idols have a combined 1.4 million followers!
Local elected officials and community leaders took part in several events, and the media showed up in spades — several media outlets even got involved in the social media challenge!
Congratulations, all!
Check out the tweets below and also click on any of the hash tags to see the tweets specific just to them!
Read some of the tweets
Though it rained all weekend, it’s a bright, cool, and sunny day to help our community @KPnorcal #MLKday #KPCares16 pic.twitter.com/bXdRJIGDyu
— KP San Jose (@KPSanJose) January 18, 2016
Teamwork = Dream Work! Day of service – All for #MLKDay #kpcares 17150 @kpcentralvalley @kpnorcal @Habitat_org pic.twitter.com/zgOoY1aFTL
— pidge gooch (@mommagoochrn) January 18, 2016
So proud of @kpfresno employees who spent a “Day On” @PoverelloHouse on #MLKDay #KPCares4 @kpnorcal @HandsOnCC pic.twitter.com/JDfu0Dzmp2
— KP Fresno (@kpfresno) January 19, 2016
Dr Rob Greenberg @kpnorcal helps re-hang long-hidden student mural #mlkday #kpcares5 @kpnorcal San Leandro HS pic.twitter.com/yGeAoIx5Lp
— Karl Sonkin (@KarlSonkin) January 18, 2016
Footage of our volunteers hard at work this #MLKDay in #Stockton @kpcentralvalley #kpnorcal #KPCares1 pic.twitter.com/4pWuIpjoxN
— KP Central Valley (@kpcentralvalley) January 20, 2016
https://t.co/zFMVC5dtPy A huge thank you! @kpnorcal @kpeastbayarea @KPSanJose @KPDiablo @KPSantaClara @KPSanFrancisco #MLKDay #KPCares #CSR
— HandsOn Bay Area (@handsonbayarea) February 8, 2016
Please RT! Love to see the love for #Vallejo! Thanks @kpnorcal for giving back on #MLKDay! #KPCares8 pic.twitter.com/KCgmKyr9Kl
— CC Sabathia (@CC_Sabathia) January 19, 2016
Please RT to support @kpnorcal for giving back to my hometown @WeirElementary on #MLKDay #KPCares9
— Stevie Johnson (@StevieJohnson13) January 18, 2016
.@kpfresno & @PoverelloHouse are partnering up to spread the word on volunteering @kpnorcal #MLKDay #KPCares4 pic.twitter.com/Rw6kZiVswr
— Central Valley Today (@cvtksee24) January 18, 2016
.@kpfresno and the @PoverelloHouse came to chat about volunteering this morning for #MLKDay #KPCares4 @kpnorcal pic.twitter.com/9XKaaTV0YY
— Stefanie Bainum (@stefaniebainum) January 18, 2016
@kpfresno volunteers helping @PoverelloHouse #MLKDay #KPCares4 pic.twitter.com/gogo16TC0n
— Henry Perea (@HenryPerea) January 18, 2016
Help us win $5k for steffan manor school. Snappy dressed Mayor Davis & volunteers #MLKDay #kpnorcal #kpcares8 pic.twitter.com/YYr1f2QJnV
— Elizabeth Hoffman (@RtscHoffman) January 20, 2016
Check out the 2016 MLK Day Projects
| Site Code/#Hashtag | Project Organization/Location |
| #KPCares1 | Habitat for Humanity San Joaquin 3285 Glenhaven Lane Stockton |
| #KPCares2 | Turner Elementary School 4207 Delta Fair Blvd Antioch |
| #KPCares3 | Jackson Avenue Elementary School 554 Jackson Avenue Livermore |
| #KPCares4 | Poverello House 412 F Street Fresno |
| #KPCares5 | San Leandro High School 2200 Bancroft Ave San Leandro |
| #KPCares6 | Bancroft Middle School 1150 Bancroft Ave San Leandro |
| #KPCares7 | McKinley School 110 Ellis Street Petaluma |
| #KPCares8 | Steffan Manor Elementary School 815 Cedar Street Vallejo |
| #KPCares9 | David Weir K-8 Preparatory Academy 1975 Pennsylvania Ave. Fairfield |
| #KPCares10 | Bret Harte Middle School 3700 Coolidge Ave Oakland |
| #KPCares11 | Urban Tilth 6th Street (between Ohio and Chanslor Avenue) Richmond |
| #KPCares12 | Taft Elementary School 903 Tenth Avenue Redwood City |
| #KPCares13 | Skycrest Elementary School 5641 Mariposa Avenue Citrus Heights |
| #KPCares14 | Starr King K-8 School 4848 Cottage Way Carmichael |
| #KPCares15 | Potrero Hill Neighborhood House 953 De Haro Street San Francisco |
| #KPCares16 | Scott Lane Elementary School 1925 Scott Blvd. Santa Clara |
| #KPCares17 | Rosa Parks School (K-8) 2250 68th Ave. Sacramento |
| #KPCares18 | Los Cerritos Elementary School 210 West Orange Avenue South San Francisco |
| #KPCares19 | Various sites (not coordinated via KP and Hands On Network) |
My teammate Michelle had the insight to take a before and after photo of the afterschool break room we painted at Bret Harte. So inspiring!!
Working at the Potrero Hill Neighborhood House #KPCares EV# 17236 #MLKDay @kpnorcal
Great time with my coworker by painting the multipurpose room.