On Monday, Jan. 18, Kaiser Permanente employees and physicians joined Hands On Network to honor Martin Luther King Jr. Day with service projects taking place at nonprofits all over Northern California.
They also participated in a social media challenge supported by others: The work team with the most social media impressions between 12:01 a.m. Jan. 18 and midnight Jan. 20 earned a $5,000 donation from Kaiser Permanente for their nonprofit volunteer site, followed by $2,500 for second place, and $1,000 for third.
The winners are:
· First Place: #KPCares8, Steffan Manor Elementary School in Vallejo will receive $5,000.
· Second Place: #KPCares9, David Weir K-8 Preparatory Academy in Fairfield will receive $2,500.
· Third: #KPCares4, Poverello House, Fresno will receive $1,000.
During the challenge, tweets at MLK Day projects across Northern California received a total of 2.3 million impressions. In all, there were more than 4,300 tweets. Celebrities helped boost the campaign’s reach, including tweets from CC Sabathia, New York Yankees pitcher born and raised in Vallejo; Stevie Johnson, wide receiver for the San Diego Chargers who grew up in Fairfield; and Jason Verrett, cornerback for the Chargers. Together, these local sports idols have a combined 1.4 million followers!
Local elected officials and community leaders took part in several events, and the media showed up in spades — several media outlets even got involved in the social media challenge!
Check out the tweets below and also click on any of the hash tags to see the tweets specific just to them!
Read some of the tweets
— KP San Jose (@KPSanJose) January 18, 2016
— pidge gooch (@mommagoochrn) January 18, 2016
— KP Fresno (@kpfresno) January 19, 2016
— Karl Sonkin (@KarlSonkin) January 18, 2016
— KP Central Valley (@kpcentralvalley) January 20, 2016
— HandsOn Bay Area (@handsonbayarea) February 8, 2016
— CC Sabathia (@CC_Sabathia) January 19, 2016
— Stevie Johnson (@StevieJohnson13) January 18, 2016
— Central Valley Today (@cvtksee24) January 18, 2016
— Stefanie Bainum (@stefaniebainum) January 18, 2016
— Henry Perea (@HenryPerea) January 18, 2016
— Elizabeth Hoffman (@RtscHoffman) January 20, 2016
Check out the 2016 MLK Day Projects
|Site Code/#Hashtag||Project Organization/Location|
|#KPCares1||Habitat for Humanity San Joaquin
3285 Glenhaven Lane
|#KPCares2||Turner Elementary School
4207 Delta Fair Blvd
|#KPCares3||Jackson Avenue Elementary School
554 Jackson Avenue
412 F Street
|#KPCares5||San Leandro High School
2200 Bancroft Ave
|#KPCares6||Bancroft Middle School
1150 Bancroft Ave
110 Ellis Street
|#KPCares8||Steffan Manor Elementary School
815 Cedar Street
|#KPCares9||David Weir K-8 Preparatory Academy
1975 Pennsylvania Ave.
|#KPCares10||Bret Harte Middle School
3700 Coolidge Ave
6th Street (between Ohio and Chanslor Avenue)
|#KPCares12||Taft Elementary School
903 Tenth Avenue
|#KPCares13||Skycrest Elementary School
5641 Mariposa Avenue
|#KPCares14||Starr King K-8 School
4848 Cottage Way
|#KPCares15||Potrero Hill Neighborhood House
953 De Haro Street
|#KPCares16||Scott Lane Elementary School
1925 Scott Blvd.
|#KPCares17||Rosa Parks School (K-8)
2250 68th Ave.
|#KPCares18||Los Cerritos Elementary School
210 West Orange Avenue
South San Francisco
|#KPCares19||Various sites (not coordinated via KP and Hands On Network)|